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What is SEO in Digital Marketing?

SEO is an integral part of any blogging marketing strategy. So what is SEO, you might ask? 


Well, since you asked... SEO stands for Search Engine Optimization. 


So, SEO works like this: 


When someone types or talks something into Google search, and a website or blog has the same or similar keywords and a helpful article that will answer the user’s questions or helps them solve a problem or entertains them… 


That’s what SEO is used for. It makes your article findable to the web searcher.


So if you have the right keywords and information on your site, and it’s helpful to the person searching, in turn, it helps you get targeted traffic on your website. 


What we’re going to cover


In this article, we’ll discuss what SEO is, how important it is, and what we should learn about it. 


We’ll also share some tips on where to learn SEO and how important it is to have it in your digital marketing strategy.


What’s most important about SEO is that it’s widely used as a tool to gain more exposure within any industry. 


Almost everyone wants to show up on Google (or Bing or Yahoo or YouTube).  And websites want to get ranked in search (the higher, the better!), so people know about their business.


Got me so far? Continue reading so that you will know more about SEO and what it can do for you.


Role of SEO in Digital Marketing


Well, if you ask a marketer the question “Is SEO a part of Marketing?” the usual answer will be “Yes it is”. And we’ll never say, “No, it’s not.”


SEO is an essential part of Marketing, and it’s one of the most vital marketing strategies when it comes to getting better rankings and more traffic.


As we mentioned above the main role of SEO is to boost your site’s ranking on Google. But SEO is not only used in content marketing. SEO can also be used in web copy and youtube videos as well. The main point of SEO is to gain as much traffic as possible, with the least amount of money. 


The point of SEO is to boost your traffic and make you findable


With organic reach as much as possible. While saving some sweet old cash. 




The smartest marketers use SEO techniques in digital marketing as much as possible.


Because it’s so effective. And the best part is, the SEO you add to a blog post is on the web forever. 


There are even people who only use SEO for their companies’ reach, with high-level strategies, which you can read up on here and around the web.


SEO is also used in digital marketing as a tool to keep the website current. Keeping things up-to-date is important because many websites never change their content, so their rankings can fall. 

If you keep your content fresh, it gives you an unfair advantage over the lazy competitors. 


A well-designed content marketing strategy can boost your site's traffic an enormous percentage in just one month (that is if you do it right). That’s how powerful SEO is when it comes to boosting traffic. However, if you post one 300-word post and expect results… it’s not going to happen.


SEO Marketing Definition

Let’s define SEO Marketing. SEO stands for Search Engine Optimization, according to MOZ and everyone else. SEO  is the practice of increasing the quantity and the quality of traffic to your website through organic search engine results. 


When a person types something into Google, let’s say, “Burgers near me,” the most SEO friendly website about burgers will pop up first. Thanks, Five Guys Burger joint!


While burger places will appear on your search results as well, if some marketing agency stands behind a burger place in New York, for instance, they will make sure it pops up first, or at least as close to the top as possible in the search results. 



SEO can sell even burgers! 


This means a lot of orders for the burger place that knows how to do SEO. And it’s also good news for the marketing agency. I bet they will get a great testimonial for their website, or at least some free shoestring fries.


As SEO practitioners, we all have to work in favor of our own websites or clients. We crave for our website to get as much traffic as humanly possible, for the least amount of money. Even more, than we crave a good hamburger. 


Organic traffic is the key to success for any SEO writer. And if you’re a blogger, it will give your brand and your business the boost you’ve been waiting for.


But to be good at SEO, you’ll also have to know a few tips when it comes to marketing. Your job is to use specific keywords to rank a website higher in the Google monster. 


Don’t get me wrong. On-page SEO isn’t the only way to get free organic traffic. You can also use it on the back end of your site, your YouTube channel, or your Google business listing. 



SEO Digital Marketing Course

To learn SEO, the best practice is to hop onto a Digital Marketing course. There are many courses online, and your best bet is to learn from Moz, Udemy, there are some courses on Coursera as well or our SEO Copywriting System for creative bloggers and entrepreneurs (it’s the best deal out there).  


SEO is a technique you should use because it gives you free traffic. That’s not the best part… it works over and over and over.


What we’ll cover in the SEO copywriting marketing course is everything that you will need to become an on-page SEO expert. 




SEO is the most affordable way to gain traffic 

The more you use SEO as a traffic source, the better for your business. When you use SEO effectively with copywriting techniques, it makes your work even more powerful. 


SEO is used by some bloggers, influencers, marketing experts, and people that want to drive more traffic to their website. However, other’s don’t know how to use it effectively. 


You probably already know,  using keywords in blogging is also used by people in the sectors that have nothing to do with blogs.  A burger place or a diner can use SEO to drive people to stop in, or order online from their food joint and not a different restaurant down the road.


Learn SEO and Digital Marketing

What you can do for your business today is to uplevel your  SEO and digital marketing skills and mindset. 


What we will do for you is to teach you all the necessary tools, give you the needed tips and tricks for you to thrive in this environment and get more traffic with your blog (in any industry). It’s especially helpful to those who don’t have a big advertising budget or zero budget.



The online marketplace is competitive


The fact is if you want to get on top of it, check out the  SEO Copywriting System to learn the necessary tools to be successful at SEO. To be gain an edge in the market, it’s never too late to learn SEO. It’s perfect for beginners, and even for those of you want to see more advanced SEO techniques. 


How to work SEO step by step


Brian Dean, one of the leaders in SEO, has a fantastic strategy when it comes to SEO’s one of my favorite players in this industry. When it comes to studying SEO, there is always more to learn. 


SEO works even if you’re busy and don’t have a lot of time to learn. You can break it down bit by bit. 

All of the strategies listed below are to increase the ranking on Google. 


Here are the basics of good on-page SEO 



Keyword Research

First, do your keyword research to know what you want to rank for. For instance, do keyword research for “Best restaurant in Miami.” Use long-tail keywords with the lowest competition you can find and build your article around that. 


Analyze Google’s first page

When you do the keyword research and have some keywords that you want to rank for, analyze the first page of Google to see what shows up first when you type in the selected keywords. Learn everything from the first result and try to push your article to be on top of the results page. There are too many strategies to list here. 


Create something different

Now that you’ve analyzed everything on the first page make your article better than all of them. Make your SEO article or guide different. This is so it can boost your rankings in Google.


On-Page SEO

On-Page SEO is used to drive more traffic to your website. You can use internal linking to organize your blog posts and keep readers on your site. 

Long-tail keywords are the best “SEO techniques” to drive traffic to your website. And using semantic SEO.

 This means using a word on google to see which keywords are related to that keyword. When you scroll down in the search section, see which keywords are used together, use them in your article, and you will crush it on Google. There are some other techniques we know here too. 



Search Intent


What this means is that people have a specific intent when they are searching for something. So to satisfy the intent of the people, it’s better to optimize your content so that people get what they want.


Awesome Content

Make your content as unique and helpful as possible. Use design techniques to make your content more appealing to the eye. You can also use keywords in graphics, charts, and graphs. Whatever you need to make your content stand outdo it.


Link Building

Link building is one of the best strategies you could do to drive traffic to your website. Put some links in your article to high-ranking sites (like we did here with Brian Dean and Search Engine Journal) for Google juice and having a prosperous mindset while giving your audience great information. 


Update old content

For your content to be relevant, you can update your blog posts with new data or news, body copy, and even more images. 




Organic SEO

What’s most important in SEO is Organic SEO. It’s used to drive traffic to your website without spending any money on advertising. That means free advertising. All you have to do is optimize your website for SEO success. We LOVE free traffic, and we love you for reading this article!


What people are trying to do is gain knowledge, be entertained, feel more confident, or learn something faster. When they read your blog post, you might as well implement some solid SEO while you’re at it.



Know your customer, and write for them


First thing is, you need to learn what your ideal customers want and why they should come to you for their problem. People that have problems are searching on Google to find a solution, and you might be their best bet. You can also highlight the perfect customer in your About Me Page


Or if an ideal visitor wants to learn how to make a gluten-poppy-seed cake, what makes your cake recipe the best? Is it the fastest? Have the lowest carbs? Is it the moistest?




Have a strategy


As we said previously, you will need to devise an SEO keyword research strategy and a content calendar to rank better on Google. If you do that properly and your article will get higher and higher. 


Research your niche—a lot. If you have a local business, like a store or a gas station, you can use a technique called localized keyword research to see what performs great in the area that you are trying to reach.


Another thing you can do is to research the competition. To perform well, you should do lots of research. What are they doing right? What are they doing wrong? What kind of articles is getting shared?


Use keywords on your blog posts and your pages.


You can also blog with plenty of keywords and related words to increase your traffic. If you don’t know how to deal with words, many content writers are excellent wordsmiths where they will do everything for you. If you are looking for a writer, we have a big network of writers who are ready to write articles for you if you’re not a good writer. 


How can I learn SEO?

Your best chance of learning SEO will be to enroll in our online course to see the full benefit of SEO. And you’ll also get copywriting tips to help you convert more customers.


How fast can I learn SEO?

Now there’s a fast track of learning SEO with bite-sized pieces you can learn in a few minutes a day. You can take baby SEO bites. And that’s how we do it in our SEO copywriting class. Step-by-step.

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